Greetings etc. is the only trade magazine that exclusively covers the greeting card, stationery products and party goods markets.  Celebrating its fifth anniversary this year, Greetings etc. has developed a loyal readership of 20,000 retailers who carry greeting cards, stationery and/or party products.  These retailers look to each issue of Greetings etc. for new trends, innovative merchandise and fresh ideas to differentiate their stores.

Greetings etc. features timely information for everyone doing business in the greeting card, stationery, and party goods markets: retailers, manufacturers, reps, designers and suppliers.  Article topics include profiles of companies, stores and artists; updates on hot trends and products; information on reps, suppliers and trade shows; and, new this year, online reader-survey reports. The Greeting Card Association's "Card News" is also published within each issue.

Greetings etc. is the most focused and cost-effective medium to reach active buyers who are interested in the products and services you offer.  Every page of Greetings etc. is a must-read for retailers because we only cover greeting cards, stationery products and party goods.  Every retailer is a potential customer because our readers have been identified as carrying these products.